Analytics and Optimization

Your Business. Data Driven. Fuel your growth with the right analytics and insights mix.

Solutions offered under Analytics and Optimization :

  • Web and Digital Analytics - are you getting the information you need from your website or application ? Our analytics solutions for web and digital can audit, implement and effectively what many thought was never possible. Understand how your traffic converts to your business goals, how to track the digital performance of customer segments and linkage to advertising, eCommerce, lead generation and so much more.
  • Marketing Analytics -do you understand the effectiveness of your marketing campaigns ? Have you set KPI's and metrics that allow you to demonstrate marketing return on investment ? Our marketing analytics practice can help you define the right marketing analytics framework, implement tracking mechanisms across both on and offline channels, develop robust scorecards across vast sets of audiences and help you illustrate what marketing is driving for or in your business.
  • Tag Management - are you using five or more digital marketing solutions in your business ? Do you have an online and brick and mortar or kiosk driven business ? If so, tag management makes it easy to manage implementation of digital marketing solutions along with setting the foundation for rich omni-channel experiences for your customers. Accelerate your time to market, use best in class solutions, improve website performance, reduce costs and standardize your data with our tag management solutions.

 

  • Business Intelligence - need help understanding how to approach synthesizing data you have available ? Business intelligence is the engine room for your analytics needs, establishing the strategies, processes, applications, data, technologies and technical infrastructure used to support the collection, analysis and presentation of business information. In simple, our business intelligence solutions leverage all that you have available, along with how to plan for the future all at your fingertips. We put scorecards, dashboards and reports at scale and at your fingertips so you can focus on driving your business.
  • Conversion Rate Optimization - do you have traffic to your website with no sales, no leads or no calls ? Our conversion rate optimization practice helps you understand the drivers of missed website or application performance, then moves this understanding into action with a deployable conversion improvement plan. From traffic quality and site usability to landing page optimization our solutions are designed to show you lift in business performance. The best part ? These are experiments that use control and test versions to show you the before and after improvement efforts.
  • Data Science - Did you know : Data science is the latest in demand skill set within the marketing profession, speaking to the advancement of how businesses are expecting to use their data. Our data science practice extracts knowledge and action insights from your data that can then be deployed across marketing, sales and even customer care teams. Here are few applications for data science : deliver targeting advertising and retargeting purely from data, development and deployment of recommender systems (upsell, cross sell, i.e. Amazon), speech recognition converted to text for text mining and price monitoring and management across all on and offline sales channels, just to name a few.
  • Insights - are you paralyzed with data, not telling you what to do ? Don't fear, we get it. Data and analysis mean nothing without the right business context to recommend actions and next steps. Let our team bring you the business driven insights you need from your data. 

Trusted and Certified

google analytics certified

Only the Best Analytics and Optimization

Start with the right analytics, optimization and data science partner. Trust us , we've got you covered.

Optimizely
Be brave, experiment everywhere, and transform your customer experience with Optimizely. A leading A/B and MVT testing software platform.
Visual Website Optimizer

VWO is a easiest A/B, Split and Multivariate testing tool, start optimizing your website for increased conversion rate and sales.

Google Analytics
Google Analytics Solutions offer free and enterprise analytics tools to measure website, app, digital and offline data to gain customer insights.
Adobe Analytics
Adobe Analytics is an industry–leading solution that empowers you to understand your customers as people — what they want, need, and believe.
Quantcast
Quantcast is a digital marketing company that provides audience demographics, insights, and analytics and delivers real-time advertising.
Mixpanel

Learn how people use your app with the world's most advanced mobile & web analytics.

Adobe Marketing Cloud
Adobe Marketing Cloud gives you the most complete set of digital marketing solutions so you can deliver customers personal experiences across all marketing channels.
Google Tag Manager

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

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Crazy Egg

Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your sales.

Hotjar

See how visitors are really using your website, collect user feedback and turn more visitors into customers.

IBM Data Science Experience

IBM Data Science Experience is an interactive, collaborative, cloud-based environment where data scientists can help businesses activate their insights.

Featured Work

Fish From It
Fish From It
Boomer & Co.
Boomer & Co.
I & C Landscape
I & C Landscape

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