8 Tips For Writing Social Media Content

8 Tips For Writing Social Media Content

The ever-evolving social platform algorithms make it increasingly difficult to create engagement with your social media publications. By applying these simple social media marketing tips, however, you can make your message more appealing to more people.

If you invest time, effort and money in publishing on social media, we’re sure you want a good return on your investment. This feedback should allow you to meet or exceed the goals you have identified for each platform. However, if you publish without a social media strategy, describing how each platform will help you achieve your goals, many of your efforts will be in vain.

Having a strategy and action plan for social media, based on your business goals, resources, and available time, is critical to your success.

Yet, even with a well-defined action plan, you must always create messages and content on social media that target your identified audience and inspire them to take action. Need help ? We have professional social media marketing services to create quality and attractive content.

In this article, I’ll share eight tips for writing content on social media to create stories that engage your audience and engender engagement.


If you want your audience to notice and interact with your social publications, you need to make them very relevant to your target group.

The more relevant your messages are, the more successful you will be – but relevance in general is not enough. You must take the time to understand your audience. Start with the general demographic information, then deepen.

What needs, obstacles or challenges do they have? Choose a need or challenge that could be a high priority for them now, and then develop social media content and publications that provide a solution.

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Deepen your research and find out what language your ideal clients use to communicate their needs or problems. Use this language when writing your articles to make sure your content resonates with your audience. This will help show them that you really understand them and their challenges.

For example, an article you write on LinkedIn for executives will read very differently from the one you write on Facebook for new moms. Not only do these two groups of people have different challenges and points of view, but their language – the exact wording they use to talk about their needs and challenges – differs significantly.


Although you should write messages on social media in the language of your target audience, the message as a whole should be written in your own voice.

Your voice (or the voice of your brand) refers to the personality and emotions that permeate all your online marketing and social interaction – you create that voice with the language and tone you use when writing your content or that you interact with your audience.

This voice is primarily influenced by your personality or that of your business – your story of why and the language used by your ideal customers.

This voice needs to be consistent throughout the content you create and the messages you share on social platforms, as well as any engagement you have on those networks. If you’re running a small business, use our platform to convey your voice to your target audience in a professional and efficient manner as we provide suitable and affordable social media packages for small business.

This consistency will help your audience communicate with you emotionally, build trust and identify your social media publications like yours.


This does not mean that all positions must be happy – there is a huge difference between positive and happy. You want your audience to be excited and inspired by your content so put the emphasis on what tone would best motivate your audience.

In some of your messages, you may choose to share your opinion or take a stand on something important to you and your brand. But there is a difference between taking a stand and attacking or criticizing others. Bullying similar to a schoolyard often occurs on social media. Do not engage with that.

Whatever you do, avoid publicly criticizing anyone (or any company). Criticizing others is not only unprofessional, but also dangerous: it can attract more negative people to your page and can undermine the trust or credibility you have built with your existing subscribers.


People appreciate their time. If you want your audience to pay attention to you, you must show that you value them.

Here are some great ways to do it:

  • Make your content and articles easy to read by writing at an eighth-grade reading level
  • Use headers, bullets and lists wherever possible to facilitate the analysis of your content or publications
  • Keep paragraphs only two or three sentences
  • Be as concise as possible when writing about your subject


Use pictures, graphics and videos to tell a story where possible. Visual content is more engaging and often tells the story faster and more succinctly than words alone. In fact, an image or video can often be isolated in postings while transmitting the entire message to your audience.

Keep in mind that video, in particular, can better enable you to build deeper connections with your audience. People react well to the video, because it can humanize you and allow them to know you better.

Most platforms offer live video capabilities, which can be very beneficial to you. A non-scripted live video may make you vulnerable, but this vulnerability will give your video a level of authenticity, which is often lacking in high-quality marketing videos. These clever marketing videos are more likely to be ignored than a live video featuring your true personality.

For best results, optimize each piece of visual content for the platform on which you’re publishing it to make sure your message is shared and that you look professional.


At the end of your content or social publications, you can suggest to your audience what you want to do next, including a call for action (CTA). Without this, most people will not take action after reading your content, even if they value it and value it.

CTAs come in different forms and have different purposes. For example, you can motivate your audience to take action with these tips :

  • Ask them to like or share your messages on social networks
  • Ask a question they can answer in the comments
  • Direct them to other content
  • Send them to a landing page
  • Direct them to your website
  • Make them subscribe to your newsletter
  • Ask them to connect with you on other social media channels


Respecting a consistent publishing schedule is also a great way to improve your social media content and the commitment you receive. When it comes to posting on LinkedIn, you should do it during the work week, Monday to Friday, to give your readers the ability to read your content. You can spend as much time as you want on your content, but if you do not post it at the right time, it will be completely forgotten. Having social media struggles ? We’re here to help, choose our social media marketing packages today.