Surely, you know the importance of premium content. Don’t you?
It’s the one thing that can help you gain a competitive advantage in this digital age by providing a lasting impression to your website visitors. By hooking potential customers in as well as making them believe that you are an expert in your industry, article writing can help you get more long-term customers, scale your business, and get your brand out there.
Isn’t that just what you want?
Content Marketing Institute highlights that a small business that leverages article writing can get 126% more leads than its counterparts who don’t. Plus, Forbes points out that businesses that post articles can receive 55% more website traffic than businesses that don’t.
Do you want any more reasons to start investing your time in article writing?
Well, here’s one.
Article writing for your small business can greatly help you with Search Engine Optimization (SEO), the art of getting your website featured among the top few search results on the first pages of search engines such as Google, Yahoo, and Bing to name a few. It’s not a hidden fact that the higher your website ranks, the more impressions, clicks, and in turn conversions you can get.
So, make sure that you leave no stone unturned in your article writing efforts.
It is vital that you grasp that it’s not just about writing random articles, posting them, and then hoping to see positive results. You have to go about article writing in a very particular way. Here’s the top two things you need to remember when article writing for your small business:
Ensure that Article Writers Write Relevant, Valuable, and Engaging Content
First and foremost, comes the task of choosing a topic. Now, it is pivotal for you to write on a topic that’s not only relevant to the industry that you are operating in but also something that your prospective customers are looking for. Only by offering valuable, educational, and interesting content can you hope to catch the readers eye and get people to come back to you, time and again.
Moreover, it is equally important that you give your website visitors exactly what they are looking for in a unique way by developing a conversation with them. This isn’t you trying to be informal rather you interacting with them by answering some of the queries, simply being funny, and depicting that you are approachable if they need help with anything. Have no idea, how you can do that? Then avail web content writing services. There’s an array of website content services providers who can assist you.
So, get to work today and prepare for your small business to take off.
Structure the content smartly and make the most of website content writing services
Now, with the attention span of most people narrowing as pointed out by the Huffington Post, it’s about time that the content gets shorter too. Apart from avoiding extending your articles for no obvious reasons, you need to focus on making the articles simpler and optimize them for length. You can do this by controlling the word limit, refraining from the use of difficult vocabulary, and using short sentences. This will ensure that a range of audiences can read your articles. Finally, you need to emphasize on the layout of the content and make the article digestible. This is primarily because the majority of website visitors tend to skim over the content online, according to Medium, and they might bounce off the site if the content is too overwhelming. Larger sentences, big paragraphs, and difficult vocabulary can work against you.
Hence, you need to:
- Focus on the length of the content
- Be specific
- Make the content very easy to skim over by using bullet points and short paragraphs
Rest assured, if you find it cumbersome to write article for your small business be it because you cannot devote resources to it or do not have the expertise.
Need help ? Consider our web content writing services available to you today.
The bottom line is that article writing is so important that it can make or break your business. Hence, you should always make sure that you give it your best shot. From choosing the right topic to having unique, engaging, and educational content, you need to do it all to stand out. Plus, you should also be mindful of things like the readability of the content, the layout, the vocabulary, and tone to make your articles easier for your target audience to understand.