In this blog post, we will share top-level secrets on how to improve your BigCommerce SEO and set up your store as a highly ranked website. Let’s start with the BigCommerce platform itself to see how good it is for SEO.
Why BigCommerce SEO?
Considered one of the most popular eCommerce platforms globally, anyone can easily set up a BigCommerce store without any coding skills or assistance from a web designer – that’s how easy it is. BigCommerce offers professional and user-friendly eCommerce solutions to millions of businesses in various industries. Growing your BigCommerce store business depends on the amount of traffic at your disposal, which is where SEO comes in.
10 Secrets Revealed to improve Your BigCommerce store SEO
Below are ten tested and trusted ways to improve your store’s SEO and generate organic traffic:
- Proper Keyword Research
Before you start building your product pages and optimizing your online store, ensure that you first carry out proper keyword research. Luckily, you can do this by filling out the BigCommerce fields (like meta description) with arbitrary values e.g., product name. You should find out what terms people are using to search for topics related to the things you sell.
- Use SSL
Search engines tend to give websites that use SSL (secure socket layer) or “https” preference over non-secure sites (Http) in search results. In addition, web browsers often display warning messages to people visiting non-secure websites. This can ultimately reduce visitors’ trust in affected sites.
- Optimize page title metadata for Your entire website
Since search engines give preference to page titles and even display it in search results, BigCommerce helps you manage your page titles and metadata values for each page by providing fields to set it up.
- Register your BigCommerce Website with Google Search Console and Bing Webmaster Tools
If you’re truly serious about search engine optimization, you should register your site with these essential services regardless of the platform your store is built on. This notifies the two major search engines that your website exists so that it gets crawled by them.
- Ensure your Store loads quickly
When it comes to ranking, fast-loading websites are usually given more preference over slower ones. Page speed is a fundamental part of not just SEO but for your users. That’s why it remains a key component used by search engines to rank websites.
- Using SEO-friendly Templates
Make sure you use templates that support BigCommerce SEO features and adheres to SEO best practices. Only choose templates from trusted template marketplaces that have been reviewed by the community.
- Use engaging meta descriptions
Although meta descriptions aren’t technically a ranking factor (according to Google), search engines reward pages with a higher clickthrough rate (CTR). A well-written meta description for your pages and products can result in more clickthroughs to your website. This will ultimately increase your page CTR.
- Internal Linking
Internal linking can be used to boost the SEO of high-value pages on your website. With proper internal linking, you can easily identify which of your pages should be prioritized for SEO, which helps in improving their position on search engine results.
- Image Optimization
Even though BigCommerce uses the Akamai image manager for image optimization, you’re still required to do a few things for image optimization. They include adding alt text to your product image and optimizing the file names.
It is usually challenging to rank for relevant keywords with your product pages because your product names may not match with your keywords. The other reason is that Google hardly considers a product page from a small vendor as an authority. However, this problem can be solved by blogging. Through blogging, you can build your brand, SEO, and connect with your audience. BigCommerce offers you a blog for this purpose.
Consider Google Shopping
Google Shopping is another great way to get your products in front of your customers. With this tool, you can list your products in Google’s own eCommerce search engine rankings, at a little cost. This service is similar to Google AdWords. What’s more? BigCommerce comes with tools to help you push your products to Google Shopping.
If you’re not generating enough leads or sales from your BigCommerce store, the problem could be that your store is not well optimized for SEO. Let us do it for you today! Please take advantage of our special BigCommerce SEO services.
With plenty of benefits and growth potential, BigCommerce is an excellent choice for any online business. Also, its solid SEO potential makes it attractive for many businesses of all types.