Writing content for the right audience is not always an easy task. There is always room for improvement. I remember the first time we started writing blog content. Oh my was it a fun experience … and yes, it was terrible content before great content. There were a lots of mistakes made to jot down, the problem is that errors are common mistakes made by most content creators. You can make these same errors also make them and not know it. By avoiding these mistakes, we’ve become a better content editors and we’re sure you too can improve. What are these mistakes to avoid when writing content? If you think that you’re not able to create a quality content, you can always use our social media content writing services.
DO YOU KNOW YOUR AUDIENCE?
The content you create is not created for you; it’s for your audience. If your audience does not like your content and is not interested in your content, everything you have done and will continue to do afterwards will be a complete waste of time. Take the time to understand your audience. Know their needs and give them what they want. Many make the mistake of simply writing something interesting and totally neglecting the people for whom they write in the content creation process. The fact is the consumers; your audience holds the power. Without them, everything you do as a brand will not be relevant.
BAD MESSAGE TITLES
The most important part of your message is the title. Everyone who clicked on your publication did so because the title of your publication was interesting enough to let them know what it was about. More people will see the title of your message than your message itself. For your blog to be read by as many people as possible, use a catchy and engaging title. Do not try to involve people in your content, use a title that has nothing to do with the main content. You will lose your credibility and your relevance at the speed of light.
IGNORING AUDIENCE COMMENTS
Your audience must know that you understand them. They also want you to know that you have achieved them. They can ask questions or make comments in the comment area. When you see this, take the time to recognize it by answering. This shows that you listen and value your audience. This creates a truly personal relationship with your audience. The key emotional factor in social media marketing is trust and the comment area is a very good place to build trust. Maybe you think if it’s a negative comment? Even if the comment is negative, always answer it in the most pleasant and faithful way possible. These conversations should be healthy and beneficial to both parties. If you ignore your audience, it will eventually ignore you.
LACK OF ANALYSIS
You know how you just published a message and you’re excited about the growing number of views, yes? With content marketing, the number of views is only a metric that counts but not the only one. Take the time to monitor your settings such as bounce rates, transit time and traffic sources. Tracking your metrics lets you know what you are doing well and what you should improve.
NON-SOCIAL MEDIA FRIENDLY CONTENT
Social media has been built to be social. This is not the ideal place for press releases or boring content, conferences or any type of one-way conversation. Press release related messages are best placed on sites like PRWeb.
If someone follows you on social media, it is safe to assume that they know about your business and have already purchased the services or products you offer. So do not approach social media like a cold call or an infomercial. Treat it as a way to let customers behind the curtain understand the personality of your business.
MISSING IMAGES OR VIDEOS
A picture is worth more than a thousand words is not just a sentence. Sometimes you arrive with the copy and simply look for an image to complete this copy, but do not go back on the message as a whole and end up ignoring all the information conveyed by an image.
Imagine, for example, that you write a text on the beautiful sunsets in a seaside resort. You do not have to describe all the colors of the sunset; the picture will do it for you.
FOCUS YOUR MESSAGES & FREQUENCY
Having a lot of ideas is not a bad thing, but the real skill is knowing how to manage the priority and frequency of these ideas to your audience. If you overload the audience you are talking to, your fans will either a) drop out and scroll or b) get confused and probably will not react as you expect you wanted them. Try to focus on a message, idea or action and explain it clearly. You can also always bounce your idea off a colleague to make sure your intention is retained.
If you tend to complicate your life (see above), you probably have problems with long-term messages. Unfortunately, no one will read that. People are bombarded with content in their stream, they watch videos of cute cats and babies, commercials and wedding photos of their sworn nemesis from high school. If you want to reach them, you must cut the noise and make your message clear and concise. Every time you finish an article, examine it and see what you can say in fewer words.
NO GRAMMAR AND SPELL CHECKING
Include abbreviations, acronyms and slang can be used on a personal account with friends, but not for a professional. Customers want to deal with someone who will actually take the extra second to spell you. It’s a simple and effective way to prove that you are a professional.
In addition, check your spelling. Between human error and automatic correction, this misspelled word can seriously damage your reputation and can destroy the reputation of your business. Remember that people like to report this type of mistake and only one incident survives in infamy
FORGET YOUR BRAND
Yes, who, not what? Brands are no longer one-dimensional, but have tastes, aversions, personality traits, beliefs and areas of interest. And they talk with their audience, not them.
Audiences forget brands is a message that have no character, attitude or opinion. To find out if you have a bland message, the best question you can ask yourself is: Can this message be the message of another brand? If the answer is yes, you must rethink it.
If you’re having trouble connecting to your brand or moving from one brand to another in your daily work, make detailed notes describing a brand as a person and how they use the speech.
THE BEFORE AND AFTER CHECKLIST
Now that we’ve reviewed the most common issues, here are two checklists that hopefully will help you create your social media marketing content.
Before writing a post:
- Choose an objective of your publication (web clicks, comments, shares)
- Choose an idea or message to send
- Remember the spirit and personality of your brand
- Know who you are writing to
- Think of the image that would best complement your copy and vice versa.
After finishing a post:
- Is the message in sync with the personality and language of the brand?
- Does the Post speak to a subject whose brand is likely to speak?
- Is the final message clear?
- Is the grammar correct?
- If the action is encouraging, is it just a clear action?
- Does the image and the copy tell a story, is it a coherent unit?
- Can I send the same message in less characters?