Do you want to increase your WordPress website traffic? Then pay attention to the following WordPress SEO expert tips in this guide. In this blog post, we will reveal the top 10 WordPress SEO secrets which will help every WordPress web designer improve their WordPress SEO and get more organic traffic.
What is WordPress SEO, and How Does It Work?
Search Engine Optimization (SEO) involves the various methods and practices of getting your website to rank higher in search engines. Search engines mainly rely on SEO to help those searching find what they are looking for online.
Tips to Improve Your WordPress SEO and Boost Your Organic Rankings
Let’s quickly discover these top WordPress SEO Secrets below:
- Optimize Meta Descriptions
Located below the listing’s URL, Meta descriptions allow the user to get more information about your pages content.
- Internal Linking is Important
Ensure you always interlink your posts. Whenever you create a post, you should make a habit of linking it to your other blog posts and pages. This will ultimately increase the time users spend on your website, boost your page views, and improve the page authority of your posts and web pages.
- Optimize WordPress Comments
Comments indicate that there is user engagement on your website, which ultimately results in more backlinks, traffic, and increased SEO rankings. However, you need to install the Akismet plugin to combat spam.
- Use NoFollow External Links
For better search rankings, ensure that you are getting more backlink from other websites than you are giving out. To do this, add the “nofollow” attribute to external links (links to sites that are not yours). This automatically informs search engines not to follow those links.
- SSL Encryption
SSL (Secure Sockets Layer) secures the connection between the user and the host. Websites secured with SSL are usually considered more trustworthy by search engines and hence are ranked higher.
- Using Summaries or Excerpts
WordPress displays the full article content of your post on various web pages by default. Rather than showing full articles everywhere, only display summaries or excerpts. The reason is that full articles can make your archive pages load slower and affect your page views, which will affect your site’s SEO.
- Properly Using Tags and Categories
In a WordPress website, you can easily sort your blog posts into tags and categories. This feature allows you to manage your content by topics easily. It also enables your users to access the content on your site quickly. For SEO, tags, and categories also help search engines to understand the content of your website and its structure.
- Optimize Your Images
The images you upload on your website can slow down your site speed, depending on the size and quality. Therefore, ensure that all the images you upload are optimized to load faster. One way you can easily optimize your images for SEO is by using descriptive titles and alt tags. With these tags, search engines will understand your image’s content and use it to help users.
- User-Friendly Permalinks
A permalink is a URL assigned to a particular post or web page. Rather than sticking to the default URL (dates or numbers at the end) like www.campoutcg.com/1234, go for something more unique like www.campoutcg.com/about-us. To convey more information, you can even add the category of the post. However, make sure the URL is short and precise.
- XML Sitemap
An XML sitemap shows all the pages and posts on your website and displays the relationship between the different content. This makes your site easily navigable, more organized, and well-labeled by web crawlers. You can easily create an XML sitemap using plugins such as Google XML Sitemap generator or Yoast.
A Responsive Website
Optimizing your website for both mobile and desktop users is an integral part of SEO that most web designers often overlook.
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These are some of the secret WordPress SEO tips to increase your site’s traffic. SEO is an essential aspect of search engine rankings. We believe you’ve finally understood the basics of WordPress SEO and how to drive loads of organic traffic your way.