Scenario · Workforce Management
A workforce solution had gained user interest while employer sponsors struggled to assess the purchasing case. We mapped human-resources and operating roles, defined pilot decision criteria and coordinated implementation messaging with the delivery team.
6 → 9
30% → 45%
60% → 75%
Comparable reporting periods
A workforce solution had gained user interest while employer sponsors struggled to assess the purchasing case.
The work focused on employer contracts, pilot-to-contract conversion, 90-day active workforce adoption. The adoption cohort was separate from the acquisition cohort. Active use was a defined product behavior, not proof of payroll accuracy, staffing efficiency or employee performance.
Which activity helped employer contracts, and what happened at the next decision?
What we did
The priority was employer contracts. The team used pilot-to-contract conversion and 90-day active workforce adoption to assess the next stages, with a clear distinction between activity and accepted outcomes.
We mapped human-resources and operating roles, defined pilot decision criteria and coordinated implementation messaging with the delivery team.
The team compared employer contracts, pilot-to-contract conversion, 90-day active workforce adoption across the agreed reporting periods. The adoption cohort was separate from the acquisition cohort. Active use was a defined product behavior, not proof of payroll accuracy, staffing efficiency or employee performance.
Employer contracts moved from 6 to 9. Pilot-to-contract conversion moved from 30% to 45%. 90-day active workforce adoption moved from 60% to 75%.
The adoption cohort was separate from the acquisition cohort. Active use was a defined product behavior, not proof of payroll accuracy, staffing efficiency or employee performance.
We calculated relative changes from the baseline and comparison values and reported conversion or retention changes in percentage points. We rounded displayed changes to one decimal place where needed. The figures did not establish that marketing caused the outcome.
Measurement window: Two comparable six-month employer acquisition cohorts; adoption measured 90 days after rollout.
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