Scenario · AI Companies
An AI company had trial usage but few identified commercial sponsors. We narrowed the workflow proposition, explained operating limits and created a qualification path from technical experimentation into a defined purchasing decision.
6 → 10
20% → 25%
60 days → 45 days
Comparable reporting periods
An AI company had trial usage but few identified commercial sponsors.
The work focused on paid application deployments, trial-to-paid conversion, median application-to-funded-pilot time. Commercial deployment did not demonstrate model accuracy, safety or customer productivity. Evaluation documentation was counted separately from evaluation findings.
Which activity helped paid application deployments, and what happened at the next decision?
What we did
The priority was paid application deployments. The team used trial-to-paid conversion and median application-to-funded-pilot time to assess the next stages, with a clear distinction between activity and accepted outcomes.
We narrowed the workflow proposition, explained operating limits and created a qualification path from technical experimentation into a defined purchasing decision.
The team compared paid application deployments, trial-to-paid conversion, median application-to-funded-pilot time across the agreed reporting periods. Commercial deployment did not demonstrate model accuracy, safety or customer productivity. Evaluation documentation was counted separately from evaluation findings.
Paid application deployments moved from 6 to 10. Trial-to-paid conversion moved from 20% to 25%. Median application-to-funded-pilot time moved from 60 days to 45 days.
Commercial deployment did not demonstrate model accuracy, safety or customer productivity. Evaluation documentation was counted separately from evaluation findings.
We calculated relative changes from the baseline and comparison values and reported conversion or retention changes in percentage points. We rounded displayed changes to one decimal place where needed. The figures did not establish that marketing caused the outcome.
Measurement window: Two comparable six-month application evaluation cohorts.
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