Scenario · EdTech
An EdTech provider had attracted classroom interest without connecting it to institutional budget ownership. We equipped educator champions, structured institution-approved pilots and scheduled purchasing content around each account's decision calendar.
6 → 10
20% → 25%
60% → 75%
Comparable reporting periods
An EdTech provider had attracted classroom interest without connecting it to institutional budget ownership.
The work focused on institutional EdTech purchases, educator-trial-to-institutional-purchase conversion, 60-day educator activation. Educator activation was product adoption, not a demonstrated learning outcome. Institutional purchases required documented decision-maker and procurement approval.
Which activity helped institutional EdTech purchases, and what happened at the next decision?
What we did
The priority was institutional EdTech purchases. The team used educator-trial-to-institutional-purchase conversion and 60-day educator activation to assess the next stages, with a clear distinction between activity and accepted outcomes.
We equipped educator champions, structured institution-approved pilots and scheduled purchasing content around each account's decision calendar.
The team compared institutional EdTech purchases, educator-trial-to-institutional-purchase conversion, 60-day educator activation across the agreed reporting periods. Educator activation was product adoption, not a demonstrated learning outcome. Institutional purchases required documented decision-maker and procurement approval.
Institutional EdTech purchases moved from 6 to 10. Educator-trial-to-institutional-purchase conversion moved from 20% to 25%. 60-day educator activation moved from 60% to 75%.
Educator activation was product adoption, not a demonstrated learning outcome. Institutional purchases required documented decision-maker and procurement approval.
We calculated relative changes from the baseline and comparison values and reported conversion or retention changes in percentage points. We rounded displayed changes to one decimal place where needed. The figures did not establish that marketing caused the outcome.
Measurement window: Two comparable school purchasing-cycle cohorts; activation checked 60 days after rollout.
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