Scenario · Engineering
An engineering practice had sent broad credential packages to every invitation. We narrowed its priority disciplines and projects, tailored evidence to project-owner decisions and introduced a pursuit review that accounted for delivery capacity.
4 → 6
20 → 24
20% → 25%
Comparable reporting periods
An engineering practice had sent broad credential packages to every invitation.
The work focused on awarded engineering projects, qualified project invitations, invitation-to-award conversion. Awarded fees were signed professional-service scope, not construction project value or realized revenue. Invitations were required to satisfy the same application and project-fit criteria.
Which activity helped awarded engineering projects, and what happened at the next decision?
What we did
The priority was awarded engineering projects. The team used qualified project invitations and invitation-to-award conversion to assess the next stages, with a clear distinction between activity and accepted outcomes.
We narrowed its priority disciplines and projects, tailored evidence to project-owner decisions and introduced a pursuit review that accounted for delivery capacity.
The team compared awarded engineering projects, qualified project invitations, invitation-to-award conversion across the agreed reporting periods. Awarded fees were signed professional-service scope, not construction project value or realized revenue. Invitations were required to satisfy the same application and project-fit criteria.
Awarded engineering projects moved from 4 to 6. Qualified project invitations moved from 20 to 24. Invitation-to-award conversion moved from 20% to 25%.
Awarded fees were signed professional-service scope, not construction project value or realized revenue. Invitations were required to satisfy the same application and project-fit criteria.
We calculated relative changes from the baseline and comparison values and reported conversion or retention changes in percentage points. We rounded displayed changes to one decimal place where needed. The figures did not establish that marketing caused the outcome.
Measurement window: Two comparable nine-month engineering pursuit cohorts.
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