Scenario · Robotics
A robotics manufacturer had attracted demonstration requests without a clear route into funded automation work. We defined an application qualification standard, equipped integrators and agreed pilot evaluation criteria with the customer's operating sponsor.
4 → 7
20 → 28
20% → 25%
Comparable reporting periods
A robotics manufacturer had attracted demonstration requests without a clear route into funded automation work.
The work focused on funded deployment decisions, qualified application assessments, assessment-to-deployment conversion. Only signed funded deployments counted. Demonstrations and integrator assessments were earlier stages; the figures make no productivity or safety claim.
Which activity helped funded deployment decisions, and what happened at the next decision?
What we did
The priority was funded deployment decisions. The team used qualified application assessments and assessment-to-deployment conversion to assess the next stages, with a clear distinction between activity and accepted outcomes.
We defined an application qualification standard, equipped integrators and agreed pilot evaluation criteria with the customer's operating sponsor.
The team compared funded deployment decisions, qualified application assessments, assessment-to-deployment conversion across the agreed reporting periods. Only signed funded deployments counted. Demonstrations and integrator assessments were earlier stages; the figures make no productivity or safety claim.
Funded deployment decisions moved from 4 to 7. Qualified application assessments moved from 20 to 28. Assessment-to-deployment conversion moved from 20% to 25%.
Only signed funded deployments counted. Demonstrations and integrator assessments were earlier stages; the figures make no productivity or safety claim.
We calculated relative changes from the baseline and comparison values and reported conversion or retention changes in percentage points. We rounded displayed changes to one decimal place where needed. The figures did not establish that marketing caused the outcome.
Measurement window: Two six-month opportunity cohorts, each allowed six more months for deployment decisions.
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