Industry: Higher education
For colleges and universities that need a clear line from program demand to inquiry, application and enrollment. We connect your message, recruitment campaigns and admissions follow-up, so the next budget decision starts with what moved.
Higher education context
The National Student Clearinghouse reported that U.S. undergraduate enrollment grew 1.3% in spring 2026 compared with the previous spring, while master's enrollment fell 1.3%. A single enrollment story cannot tell you which programs need investment or which student segments are responding.
We start with the decision in front of your team: where demand exists, what prospective students need to know, and where the path to enrollment breaks down.
What we build, and what it does
Each part has a job, an owner and a measure. We scope the work around your program priorities, admissions calendar and available capacity.
Interview students and admissions teams. Clarify who the program serves, its cost and time commitment, and the outcomes the institution can substantiate.
Program pages and recruitment content answer the questions students need resolved before they take the next step.
Define an inquiry, completed application, admitted student and enrolled student with marketing and admissions. Assign the next action and owner at each handoff.
Campaign reporting and admissions follow-up use a shared view of the student journey.
Connect campaign source information to the institution's relationship-management and admissions systems, with access and consent requirements agreed by the institution.
Report which sources produce completed applications and enrolled students, and make unknown sources visible.
Make cost, schedule, entry requirements and credible program outcomes easy to find. Remove unnecessary inquiry fields and explain what happens after submission.
Students can find the decision information and reach the right admissions contact without repeating themselves.
Coordinate channel messages, open-house invitations and follow-up by program and stage. Give admitted students clear prompts on the steps they still need to complete.
Admissions and marketing can see where students stop and test the next improvement by cohort.
Interactive · 2 minutes
Five questions on source tracking, shared definitions, the inquiry path, follow-up and reporting. See your result immediately.
How far can you trace an inquiry's source through your enrollment journey?
Do marketing and admissions use the same definitions and owners for each stage?
Can a prospective student find the program decision information and submit an inquiry easily?
Is inquiry follow-up assigned, timed and visible?
Does recruitment reporting show enrollment outcomes by program and student segment?
You have answered all five questions.
Based on your answers, not an audit or a prediction of growth.
Let’s discussFAQ
Yes. We agree the inquiry, application and enrollment definitions with both teams, then map ownership and follow-up at each stage. The work should give admissions useful context and marketing a clear view of what happens after an inquiry.
We start with the dates you cannot miss. Tracking checks, clearer next-step messages and follow-up improvements can be scoped around the current cycle. Larger changes to forms, systems or program positioning should follow your admissions calendar and approval process.
Yes, with separate audiences, journeys and measures. Graduate recruitment should reflect the program, schedule, cost and career decision. Advancement needs its own donor journey and funding or retention measures. We do not combine enrolled students and donor outcomes into one success number.
We agree the baseline and target by program and student segment. Measures can include completed applications, admit-to-enroll yield and cost per enrolled student. Inquiry volume helps diagnose the funnel; it does not replace an enrollment outcome.
No replacement is assumed. We review the tools and data you already have, identify the missing connections, and scope changes with your team. Tracking and follow-up should fit the institution's access, privacy and approval requirements.
Next step
Book a 30-minute conversation. Bring your recruitment channel list and a summary of last cycle's inquiry, application and enrollment numbers. We will use them to discuss the gaps worth investigating and what the first piece of work could cover.
To arrange a scoping call, send your question using the form above.
Request a scoping call →